Privacy Notice

At Theatre of Wine, we are committed to maintaining the trust and confidence of our customers, visitors to our web site and subscribers to our newsletter. Here you’ll find information on how we treat data that we may collect from you if you buy something, visit our website, or subscribe to our newsletter.


If you buy something from us, in the stores, online or over the phone, we will need to take information related to the sale, including your name, address, delivery contact and address (if different) landline and/or mobile telephone number and email address. This information is securely stored on servers compliant with the General Data Protection Regulation (GDPR) that is effective from 25th May 2018. We may use this information to contact you regarding your order, or regarding other products and services that we believe may be of interest to you as a previous customer of Theatre of Wine. We will also need to share your card details and elements of your billing address with card acquirers for the purpose of processing card transactions. This information is not stored on any of our servers.

Visitors to our Website

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it, such as through our newsletter sign up forms. Which leads us neatly on to...

Newsletter Sign Up

We collect personal information when you subscribe to one of our Mailchimp mailing lists, either online or in one of the stores. We use that information to let you know about things that might interest you, like tastings, events and special offers. We also use it if we need to contact you, and to ensure that our records are correct. We don't rent or trade email lists with other organisations and businesses, and we don't – and won't – use our email list to promote other businesses without a genuine reason for thinking they might interest you.

We use a third party provider, Mailchimp, to deliver our newsletter. We gather statistics around email opens and clicks using industry standard technologies to help us monitor and improve our marketing. For more information, please see MailChimp’s privacy notice

You can unsubscribe from our mailings by clicking the unsubscribe link at the bottom of any of our emails or by emailing one of our stores, and you can update the details we hold for you on Mailchimp at any time using the links at the bottom of any of our email newsletters.  

Links to Other Web Sites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Notice, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to Your Personal Information

You are entitled to access the personal information that we hold. Email your request to one of the stores and we will send you a record of the information we hold on you.

Changes to this Privacy Notice

We keep our privacy notice under regular review. This privacy notice was last updated on 15th May 2018 to comply with the latest GDPR requirements.

Cookies Policy

Our websites use cookies to collect information.  This includes information about browsing behaviour by people who access our websites.  This includes information about pages viewed, products purchased and the customer journey around our websites. More information is available through our web service provider, SquareSpace.

You can find more information about cookies at and  


When you use Theatre of Wine Wi-Fi we may collect data about:

  • your device;

  • the volume of data which you use;

  • the websites and applications which you access; and

  • your usage by access time, frequency and location.