Theatre of Wine was created to escape the boring.
As the high street turned more mainstream we were determined to champion the less well-known classics and emerging regions, introduce our customers to the thrills of wine, and provide an unequalled level of knowledge and service in our stores.
Our work since 2002 has stayed true to this ideal, and we can be proud of the achievements of our colleagues, partners, vintners, sommeliers, and staff members who want to make every visit memorable. Nothing can match the experience of being in one of the stores, and I doubt we can ever replicate that online (one day we will try), but we deliver everywhere and if you just talk to me or one of the team, we will do our best to find what you are looking for.
Who We Are
Born in St.Ives in Cornwall in a flat on the Fore St, a stone's throw from the ocean, Daniel worked in theatre, film and TV for 10 years, most notably at the ground-breaking Citizens Theatre in Glasgow.
In July 2002 he created Theatre of Wine with Jonathan Warren, David Simmonds, and a lot of helpers. The name came about through the fusion of two loves - theatre and wine - embodied in antiquity in a single entity, the god Dionysus.
The shops are a stage for our wines, and at our weekly tastings we let these characters interact and reveal their personalities. While the team has changed, the philosophy is the same: to give a stage to wines that have something interesting to say.
Having worked in the student bar whilst studying for a Business degree, Jon decided to combine the two interests into a career, joining Majestic Wine in 1990.
Seventeen years later, having fitted in store management, teaching Wine and Spirit Education Trust qualifications to over 400 staff, and judging at international wine competitions, he decided that Majestic had got too mainstream and ran away to join Theatre of Wine’s troupe of underappreciated grape varieties and little-known wine regions, where he has spent the last decade allowing his wine-geekiness full rein!
It is a truth universally acknowledged that a student studying for a English degree has too much time on their hands. When not in The King's Arms or the library, Jason was in Oddbins where he acquired a love of wine and spirits that were instrumental to his graduation from Hertford College with his MA in English Literature.
After leaving Oxford and spending five years in publishing, Jason enrolled on a Wine and Spirits Education Trust course and joined Theatre of Wine's Greenwich store soon after, in no small part thanks to a pivotal bottle of Giuseppe Mascarello's Barolo Monprivato 2003.
Since then, Jason has been awarded his WSET Diploma with Distinction, winning the Vintners' Cup and Vintners' Scholarship as the top graduate worldwide, as well as the Graham's Port Scholarship for the highest mark in the fortified wines paper. He is the company's Retail Director, has hosted hundreds of tastings, consulted on private cellars and is involved in wine judging panels. His personal blog is Songs of Bacchus and his desert island wine is Lopez de Heredia Tondonia Rosado 2000.