Pale ale, historically known as bitter, is named after the pale malts used in the brewing process. Coke-fires did not impart flavour and a brown colour, unlike peat or wood, hence the term pale. These beers are characterised by their stronger hop notes, including pine resin, tropical/stone/citrus fruit, and more pronounced bitterness to balance the wealth of hop aromas and flavours. India Pale Ale, invented in Bow in 1790, is generally hoppier and higher in alcohol than traditional Pale Ale, and this broad category includes lower alcohol session IPAs, unfiltered and hazy East Coast juicebombs, bitter West Coast styles and complex, multifaceted and strong Double IPAs.

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